In this evaluation I talk about the record label we created in planning and how it was related to the contributions made to product to get it to it's final state, addressing the conventions of our genre we'd decided to place our product in which was Indie rock and what people associate with that genre. I also talk about the mise en scene of the location of the genre and did it fit in with the usual indie rock locations while asking the question of continuity within our genre. Moving onto the font and how it's relevance to our project with how it reflect our product while naming the fonts we used on the Digipak and Advert. Afterward I explain parts of the film such as the opening in the painting, before moving onto the performance and the iconic distinction of the candles which are linked back to our Digipak and advert before coming to the conclusion of the video that talks about the lighting, costume, use of colours and themes that's linked back to the Vintage era'.